Apex Odyssey™

Dynamic, scenario-specific user experiences
for the Internet of Things (IoT)


Your data tells a story. Shouldn't your user interface make it easier, instead of harder, to see and interact with that story?

This was the original "What if?" question that gave birth to the idea behind Apex Odyssey™: what if users could see custom story-oriented interfaces attuned to their individual cognitive capacity, personal preferences, learning style and other perhaps overlooked dimensions in the study of usable interfaces?

Multiple factors go into a "good" user interface, but there is no escaping the subjective nature of "good," which like beauty is very much in the eye of the beholder. That is good which helps a user perform their current function quickly and correctly, but there is no one-size-fits-all approach upon which every user of a piece of software can agree.

Apex Odyssey, inspired by the epic poem and founding tale of the Western canon, lets you play Homer as you craft user experiences that are sensitive to the multiple dimensions of user satisfaction, and behave nicely under different form factors and other constraints of the moment, just like Homer had to adjust the telling of his tale to listening audiences when oral tradition was the only way to transfer ideas between minds.

Apex Odyssey is a specialized user-experience (UX) building technology making it possible to deliver views of information from diverse, even conflicting sources of truth with high customization, usability and accessibility factors simply not possible on commodity UX development platforms. Odyssey allows you to tell the story of your subject interactively in a way that is cognitively simpler but informationally much richer than traditional point-click interfaces.

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  • An alternative to traditional "browsers," Odyssey adopts what was good about them while greatly expanding the art of the possible, from both a usability and an accessibility point of view.
  • Powered by Apex Zeus, and scriptable via languages supported by Athena and Muse, Odyssey marks a watershed moment in the advance of "Web 3.0" ideas that will unleash the best of the Web for both distributed and decentralized applications.
  • Advanced VM and compiler technology optimized for creating user interfaces on reactive paradigms that are built from the ground up to solve problems that only became evident after the traditional web browsers became mainstream.


  • Fast, reactive interfaces powering UX technology attuned to problems of usability and accessibility "from the ground up" means less time wasted bolting on half-baked frameworks or canned solutions. These solutions are "baked in" before you begin.
  • Choice of languages means you don't have to hire a specific pool of developer talent and can focus on engineers regardless of past platform experience.
  • Distributed architecture means that you can think of UX as you do any other kind of remote computation across machines, which in turn means you don't need a different mental model for UX than you do for business logic or data access.